Free Download Big Data, Big Dupe Online Book PDF
ByStephen Few
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35
“You can never get a cup of tea large enough or a book long enough to suit me.” –C.S. Lewis
Synopsis
|Big Data, Big Dupe| is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author's hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If |data is the new oil,| Big Data is the new snake oil. It isn't real. It's a marketing campaign that has distracted us for years from the real and important work of deriving value from data.
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